New Eyes

New Eyes

Better restaurant
marketing

Services

Strategic insight,
effective ideas

Our mission is to help restaurant companies do better marketing by providing strategic insight and ideas that lead to more efficient processes, more effective creative and more profitable initiatives.

Strategy

Creative

Organization

Experience

We work
with you

We work with your team to guide and often implement the work to ensure smooth execution and a profitable outcome.

Our experience allows us to provide you with a fresh point of view and hands on assistance to address your marketing issues.

Turning a restaurant chain's TV spot into tasty profits

They were spending a small fortune on TV, but it didn’t deliver. The creative wasn’t effective, consistent or strategic. New Eyes identified the missing link in the creative strategy and worked with the agency to create spots that dramatized the critical benefit. Sales climbed despite a soft marketplace.

Bringing a national brand strategy into focus

After a thorough research audit to understand existing insights and brand equity, New Eyes wrote a new brand positioning and guest profiles, plus developed integrated brand strategies for every aspect of the business, including: marketing, communications, food and beverage and merchandising. The clear brand message became the filter for everything the company created.

Adding spice to a multi-unit family dining chain’s bland POP

In-store POP materials lacked a consistent brand style and appetite appeal. New Eyes assisted in finding the right creative resources, including a new photographer to develop better merchandising. The results were a consistent, in-store program that improved promotional product performance and the overall look within the restaurants.

Positioning a regional hit for national franchising success

A popular regional brand was launching its first-ever national franchising effort, but lacked clear brand standards and guidelines. New Eyes developed their brand profile, including positioning, personality, marketing strategy and the integrated plan for its national debut.

Helping a 40-year-old brand gain a new lease on life

After 40 years in business, a quick-service restaurant brand needed to breathe new life into their advertising program. New Eyes helped them find an agency that could position them for growth through high-energy, cost-efficient channels like social media and viral marketing.

Leading a new QSR franchisee through the marketing maze

As new owners of a quick-service multi-unit franchise, a private equity firm turned to New Eyes for leadership in retooling their entire marketing program. After assessing the current strategy, New Eyes developed a new marketing staffing plan, revamped local print and media strategies, and ultimately led the company through successful agency consolidation and transition.

Client references available upon request.

Two minds,
one unbeatable
combination

We’ve launched, repositioned and revitalized dozens of national brands. And worked in virtually every aspect of the marketing field, so we know what works and what doesn’t.

Contact

Debbie
Pike

770.883.0656

There are a multitude of jobs in the restaurant industry and few people have had experience with nearly all of them. Debbie Pike is one of those few people. From running a franchise organization to developing menus, from scouting locations to refurbishing a brand, Debbie leads with vision and experience that’s hard to find elsewhere.

One of Debbie’s major achievements was with Arby’s, where she served as chief marketing officer and president of the Arby’s Franchise Association. She drove the development of Arby’s Market Fresh products and Arby’s Natural Chicken line, helping to reposition the brand with a new customer base. Over her career, Debbie has worked at multiple levels from sales manager to CMO to CEO, so she understands her clients’ needs and problems and has the experience to help solve them.

Debbie is a former board member of the Women’s Foodservice Forum and has shared her strategic insights with business leaders at numerous seminars and conferences. She has also served as an industry expert being quoted and featured in The Wall Street Journal, USA Today and Nation’s Restaurant News.

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Debra
Mager

404.862.2244

Debra Mager is a fixture in the food business. Her vast range of restaurant and retail marketing, on both the client and agency sides, provides New Eyes clients with her singular perspective at the intersection of creativity and improved sales and profit.

A first job at McDonald’s fueled her enthusiasm for the restaurant industry and began her career in restaurant marketing. Her passion and creativity led her to senior VP of Brand Communications for Arby’s, where she revitalized all aspects of the brand's marketing and increased sales. She worked at Benton & Bowles in New York on the Hardee's and Burger Chef brands, and as Management Director at BBDO Advertising in Atlanta on several retail and restaurant accounts. In those roles she helped create memorable and effective creative work, positioned and launched brands, and managed everything from national advertising campaigns to package design.

Debra provides the firm’s clients with the insight and creative eye they need to move their businesses in the right direction with confidence.

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The real voyage of
discovery consists
not in seeking new
landscapes, but in
having new eyes.

- Marcel Proust