New Eyes Inc. Restaurant Brand Strategists2017-06-30T18:06:41-04:00

From fine dining to fast food, every food occasion is a chance to cultivate loyal guests. Our mission is to help restaurant companies do better marketing by providing strategic insight and ideas that lead to more effective communication, more powerful creative, more efficient processes and more profitable initiatives.


Marketing, Creative, Culinary
Brand Architecture
New Product Ideation
Social and Digital
Calendar Development
Research Management


Food Photography
Production Supervision
Menu Design
Website Design
Film Production
Restaurant Design and Decor


Marketing Department Structure
Process Improvement
Agency Search
Resource Procurement

New Eyes has launched, repositioned and revitalized dozens of national brands.

Optimum efficiency in the agency relationship

With the desire to make a healthy agency relationship work even better, a large-scale restaurant chain with a significant investment in their agency fee wanted to make sure their staffing, processes, and communication on both sides were at peak efficiency. New Eyes conducted extensive interviews with client and agency staff, and ultimately identified opportunities for improved processes, streamlined staffing and cost savings.

Is the concept acquisition a good investment?

New Eyes participated in a brand audit for a private equity group interested in determining a burger brand’s viability as a long term growth opportunity before they acquired it. Along with Operations and Design experts, New Eyes conducted a series of exercises to understand the chain’s marketing strategy, history, staff capabilities and future marketing needs so the firm could make an informed decision.

Restaurant design with a solid brand foundation

A restaurant design firm faced a challenge; to design a new restaurant without a brand architecture in place. They called on New Eyes to help the client establish a brand position, attributes, personality and target audience definitions to create the brand blueprint for the design and decor.

A regional chain ready to franchise

A successful regional brand was about to start franchising but lacked experience in this important aspect of the restaurant business. New Eyes helped develop franchisee marketing guidelines, brand standards, field marketing and co-op development, resulting in an fully integrated brand ready for its national debut.

New brand on a rapid growth track

A growing brand was desperate for seasoned marketing staff to handle several projects and on-going marketing initiatives during a period of rapid expansion. New Eyes stepped in as interim CMO/Marketing Director to lead and support the existing marketing team with agency direction, vendor acquisition, and creative development.

New Eyes and New Business

A top advertising agency was preparing to pitch a fast food client. With deep experience in the restaurant business on both the client and agency sides, New Eyes was able to educate them on the restaurant industry as well as the specific client which helped the agency win the account.

A pizza chain focused on employees

A global pizza chain was looking for a way to attract, inspire and retain employees by sharing its brand heritage and vision. New Eyes secured and led the team that wrote and produced the film now used to recruit, train and motivate new employees across the globe.

A picture is worth a thousand words

A national brand was ready to update its food photography. With years of experience making food photos whet appetites, New Eyes recommended and secured the photographer, managed the shoot, and helped the agency bring the food to life in a manageable image library.

New owners faced a marketing maze

As new owners of a multi-unit franchise, a private equity firm turned to New Eyes for leadership in retooling their entire marketing program. After a thorough assessment of the current marketing operation, New Eyes developed a new marketing staffing plan, revamped the media strategy, consolidated agencies, and ultimately led the company through a successful transition.

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Debra Mager
Debra MagerChief Executive Officer

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Debra Mager is a fixture in the food business, known for her strategic insight, creative energy and exceptional execution. Her vast range of restaurant and retail marketing, on both the client and agency sides, provides New Eyes clients with her singular perspective at the intersection of creativity and improved sales and profit.[expand title=”Read more” swaptitle=”Read less” trigclass=”noarrow” trigclass=”my_trig_class2″ trigpos=”below”] A first job working for a McDonald’s franchisee fueled her enthusiasm for the restaurant industry and began her career in restaurant marketing. She worked at the Benton & Bowles agency in New York on the Hardee’s and Burger Chef brands, and as EVP Management Director at BBDO advertising on several retail and restaurant accounts. In those roles she positioned and launched brands, helped create memorable and effective creative work and managed everything from national advertising campaigns to websites and package design. Her passion for everything related to food led her to SVP of Brand Communications for Arby’s, where she revitalized all aspects of the brand’s marketing and increased sales.

Debra provides the firm’s clients with the insight and creative eye they need to move their businesses in the right direction with confidence.[/expand]

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
– Marcel Proust